What Is The Best And Worst Time To Post On Instagram? (Answered)

The content that Instagram shows its users change frequently due to its algorithm. You could simply post on weekends or in the evenings back when the chronological feed was in use. The first consideration for posts to appear first was time.

Do you know what is the best and worst time to post on Instagram? Whatever posting schedule you decide on for Instagram, keep this in mind. One of the best IG strategies is to consistently and frequently publish your content.

You should be aware of some information that will help you determine when to post and how to do so in order to increase engagement. Finding out the best time to post on The best platform is Instagram.

What Does The Worst Time Mean?

It’s important to define the above-mentioned issue before addressing it. The worst time is, to put it simply when your audience is the least engaged. What time of day is it least active? Your audience’s demographics and a number of other factors will determine this. As you can see, it’s just another justification for carefully reviewing your Instagram analytics.

Here are a few factors to consider in general:

  1. Instagram was created and still primarily exists as a mobile application, despite having a desktop version. So if you really want to post at the worst possible time, post when the majority of your followers aren’t using their smartphones.
  2. The order of the Instagram posts in a user’s newsfeed isn’t based on when they were published. The content that the Instagram algorithm believes is most pertinent and fascinating to you personally is displayed to you. User activity on the platform, personal preferences, and connections to content creators are all taken into account when determining relevance. Therefore, failing to consider any of these factors would be the worst course of action.
  3. People in the age range of 18 to 35 make up the majority of Instagram users. Select times when this age group is most active and when posting will be at its worst.

When Is The Worst Time To Post On Instagram?

Now that you are aware of when to post on Instagram, it is time to inform you of when not to post. Why? Because you don’t want the time you spent planning, developing, and scheduling content to be in vain.

So what does “worst time” mean in reality? It basically means that at this time, the majority of Instagram users are engaged in IRL activities. Perhaps they’re working up a sweat at the gym, sipping wine with a friend, or watching a suspenseful movie.

Basically, it’s best to avoid posting on Instagram at its worst times, which are typically the times when the majority of users aren’t using the app or engaging with content.

After diving into the data, we’ve uncovered the worst times to post on Instagram:

• Worst times to post on Monday: 12 am to 5 am

• Worst times to post on Tuesday: 12 am to 4 am

• Worst times to post on Wednesday: 12 am to 3 am

• Worst times to post on Thursday: 12 am to 4 am

• Worst times to post on Friday: 12 am to 4 am

• Worst times to post on Saturday: 12 am to 5 am

• Worst times to post on Sunday: 12 am to 6 am

You can give your content the best chance of being seen by your ideal customers on Instagram by avoiding these early morning posting times.

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Why Should We Choose The Best Time To Post On Instagram?

You can navigate the content overload once you know when to upload your posts. As they scroll through their feed, people will pause to view your posts. You can coordinate these insights with your Instagram post scheduler and create the best strategies to use as an Instagram post scheduler, whether you want to use the data to identify peak times or want to benefit from slower times.

Are you searching for the universal best time to post on Instagram? We are sorry to inform you that there is no one-size-fits-all solution. Every sector of the economy, each brand, and the target market are unique. The procedure can be automated using RecurPost, though.

Our AI-based scheduling algorithm can automatically determine when to post to your accounts. Rather than manually selecting the most advantageous times, you should check us out.

Understanding your audience’s behavior is the first step in increasing engagement. Your ability to meet their content needs will improve the more you understand your audience. Additionally, the more personalized your content is the more interaction with your posts you’ll get. To learn more about the actions of your audience, use Instagram’s insights feature.

When Is The Best Time To Post On Instagram?

  • Best Time To Post on Instagram on Monday: 6 am, 10 am, and 10 pm EST
  • Best Time To Post on Instagram on Tuesday: 2 am, 4 am, and 9 am EST
  • Best Time To Post on Instagram on Wednesday: 7 am, 8 am, and 11 pm EST
  • Best Time To Post on Instagram on Thursday: 9 am, 12 pm, and 7 pm EST
  • Best Time To Post on Instagram on Friday: 5 am, 1 pm, and 3 pm EST
  • Best Time To Post on Instagram on Saturday: 11 am, 7 pm, and 8 pm EST
  • Best Time To Post on Instagram on Sunday: 7 am, 8 am, and 4 pm EST

After Facebook, Instagram is the most popular social media site. In the upcoming years, the number of daily logins is only anticipated to rise. Looking at the platform as a whole the best time to post from Monday to Friday is from 9 AM to 4 PM. The best Instagram captions should be used when posting your content, though.

The engagement levels decrease daily between 4 PM and 6 PM. There is some activity seen in the mornings. Perhaps as a result of the easily accessible stories. As a result, you should try to upload your posts and stories more frequently in the morning.

We’ll now look at various industries and the ideal times for them to post content on Instagram.

1. Best Time To Post On Instagram For Technology Industry

For the technology sector, we advise using the following schedule.

Best days: Monday, Tuesday, Wednesday, and Friday

Worst days: Saturday and Sunday

Best time: 7 AM to 10 AM

Worst time: 12 PM

Most tech companies believe that they can’t attract many users’ attention on social media. However, there are many different ways to produce engaging content. BTS videos, employee testimonies, case studies, and other formats might be used.

2. Best Time To Post On Instagram For Education Sector

Best days: Friday, Saturday

Best time: 9 AM to 8 PM

Worst days: Sunday and Monday

Worst time: Mornings up to 8 AM

Highlight institute activities, campus life, events, workshops, and so forth to draw readers into your content. A fair number of people continue to use the internet at night. Posting between 8 PM and 11 PM is an experiment you can try.

3. Best Time To Post On Instagram For Finance Sector

For the finance sector, research suggests the following schedule:

Best days: Wednesday, Friday

Best time: 10 AM to 4 PM

Worst days: Saturday, Sunday, Monday

On the surface, the financial industries might not appear to be interested in expanding their social media presence. However, it works best for highlighting newsworthy occasions, client testimonials, video content, and brief articles.

4. Best Time To Post On Instagram For Media Industry

Best days: Wednesday, Thursday, and Friday

Best time: 8 AM to 4 PM

Worst days: Saturday and Sunday

Worst time: Mornings and nights

Engagement for media companies typically occurs at odd times. In light of this, experimenting with your posting schedules is not harmful. Posting is most effective on Fridays (9 AM to 5 PM). Monday through Thursday from 8 AM to 4 PM are immediately after Fridays.

5. Best Time To Post On Instagram For Healthcare Industry

Best days: Tuesday, Thursday

Best time: 7 AM to 7 PM

Worst days: Friday, Saturday, and Sunday

The types of content that the healthcare sector can post on social media are limited. Connecting with local authorities and educating people about health-related issues are possibilities, though.

6. Best Time To Post On Instagram For Non-profit Sector

Best days: Monday, Tuesday, and Wednesday

Worst days: Saturday, Sunday

Best time: 9 AM to 8 PM

Worst time: Midnights and evenings

Platforms on social media have become a popular choice for charities. These platforms are excellent for raising awareness and recruiting volunteers to help with their charitable endeavors. In this case, weekdays and the afternoon work best for increasing engagement.

7. Best Time To Post On Instagram For Consumer Goods

Best days: Monday to Friday

Worst days: Sundays

Best time: 9 AM to 5 PM

Well, the visual nature of Instagram via zapier is the perfect fit to showcase and sell products of almost all kinds. Utilizing influencer marketing, organic growth, and paid advertising, a significant number of brands have already established their presence and are driving sales.

8. Best Time To Post On Instagram For Non-retail E-commerce

Best days: Monday to Friday

Worst days: Saturdays

Best time: 4 PM to 9 PM

On all weekdays, but particularly on Thursday, the top non-retail e-commerce brands record the highest engagement in the evenings and late nights. The reason for this is that people enjoy watching entertaining videos after work. Do you work in the non-retail sector of e-commerce? Your social media management work will start after regular business hours. However, if you don’t want to spend all of your time at your desks posting, use a scheduling tool. Just plan ahead and publish your content at the ideal Instagram posting time.

Key Factors When Looking For The Best Times To Post On Instagram

Many people around the world are unaware that they need to adhere to a pattern when looking for the best time to post something on Instagram in order to get more likes and exposure. Following are the things that will help you acquire more likes:

  • Consistency Of Posting On Instagram: There is no getting around the fact that you need to post frequently to keep your Instagram profile up to date. Today, Instagram trends are constantly evolving. Your content might not keep up with the audience if you don’t include them in your profile. So update Instagram frequently, and make sure your posts are a good balance of fun and product-related content.
  • Choose The Right Days Of The Week: More important than you might imagine is the importance of posting on Instagram on the best days. Even when posting at the same time every day, the change in the day may cause a significant variation in the reach. As an illustration, if you choose to post every morning at 5 a.m. for a week, you will notice right away that weekdays have a higher reach than weekends. The weekdays have a higher reach than the weekends because some people have a tendency to check their phones first thing in the morning. On Mondays, though, you might notice a drop as people hurry to change into their work clothes after a fun weekend.
  • Track Your Target Audience: The best and worst times to post on Instagram should be well understood by this point. If your audience differs from the ones mentioned in the blog, then these optimal times to post on Instagram won’t be worthwhile for you. However, it should be your top priority to pinpoint your target market and determine whether or not it differs from other target markets. Visit Instagram insights to find out when your target audience is most active. For more likes and a wider audience, now adjust the posting times as necessary.
  • Keep People’s Work Breaks In Mind: Undoubtedly, working from 9:00 am to 5:00 pm wears on a lot of people. Therefore, they prefer to check Instagram during break time just for entertainment. You must be careful to take advantage of this break time if you are a brand looking to social media as a source to gain audience traction.
  • Utilize Time Zones To Your Advantage: Our findings indicate that Instagram posting time becomes less difficult the more evenly distributed geographically your target audience is. Even if you are not in the exact location where your target audience is coming from, make sure you set the timings accordingly.

Point to note: You may have believed that the weekends were the best times to upload content to Instagram. Everyone is off from work, so it makes sense. However, it is abundantly clear from the aforementioned research that posting on weekdays is preferable, especially for brands. Typically, on the weekends, people upload their own photos or scroll through amusing content, like memes.

How Could We Avoid The Worst Posting Time?

First of all, it’s crucial to realize that the best times to post on Instagram depending on your niche, your audience, and their location. You must consider these elements as well as other metrics to prevent posting at the worst time possible. Here are some factors you’d want to consider to avoid the worst posting time:

1. Days Of The Week

You can see how user activity varies by day of the week if you examine the level of engagement over the course of a week. There is the most activity on Tuesday, Wednesday, and Thursday. Sunday and Saturday are much later.

The explanations are straightforward. Five days a week is what the majority of people work. Typically, Mondays are the busiest days of the week at work because of any problems that might have accumulated over the weekend. Therefore, it makes sense that on Monday, fewer people have time for Instagram. With each passing weekday, however, they spend an increasing amount of time on the platform.

Weekends are the worst for posting on Instagram because that is when people prefer to be active elsewhere, mostly offline.

2. Breaks From Work On Weekdays

Numerous users are found on Instagram during breaks from work, particularly lunch breaks, according to statistics. Few of us can afford to take many breaks from work throughout the day, but lunch breaks stand out above all. As a result, try to publish your content around noon; it might just be successful.

The end of the workday is another time when people frequently check their Instagram accounts. They require a diversion because they are worn out. And most of the time, they’ve finished all of their daily tasks. Use it to your advantage if you have any knowledge of when your followers will reach that stage.

3. Holidays

Keep in mind that holidays and other days off have a big impact on how engaged your subscribers are. Big holidays, like weekends, cause people to want to spend less time online and more time offline. They vacation, spend time with friends and family, and unwind at home. Checking their Instagram feed won’t be a priority on days like these, it goes without saying.

However, it’s important to note that Instagram users are particularly active on the eve of holidays. Therefore, if you have fantastic holiday content, publish it early on the day of the holiday.

4. Frequency

It’s also crucial to plan how frequently you’ll post daily and weekly in order to avoid posting at the worst possible time. In order to reach the majority of your following, you can publish your content two or three times per day.

However, if you’re trying to prioritize quality over quantity, you might want to schedule your posts for particular times.

5. Type Of Audience

It’s likely that your audience will behave differently from the typical Instagram user. The suggested time frames won’t really work for you if that’s the case. They can still be useful, don’t get me wrong. But you’ll need to be more adaptable to make the biggest impact.

To be this flexible, you must review the metrics and statistics for your profile. They will display the period of time during which your audience is most active.

Tips For Finding Your Best Time To Post On Instagram

On Instagram, the times listed above are generally the best times to post. However, we believe that you can do better if you want to increase engagement.

Finding your individual best time based on your specific audience would be fantastic. Timeliness has always been a key component of the Instagram algorithm. But since Instagram changed its algorithm, the timing of your posts is now more crucial than ever.

You must therefore optimize your posting times if you want to beat the Instagram algorithm. You must ascertain the peak online hours for your audience. Instagram is now giving the feed priority for both fresh and pertinent content. Uploading content while they are actively scrolling is the only way to capture their attention.

And for that reason, it is crucial to understand when you should post content to Instagram. You can manipulate the algorithm and increase the visibility of your posts if you approach it correctly. More people will interact with you and follow you as a result.

1. Learn About Your Audience

Knowing your audience is the most important factor to consider when determining the best time for Instagram, as we covered at the outset. And the best way to learn about your audience is through the native Instagram tool known as Instagram Insights.

On Instagram, you have the choice to view insights if you have a creator or business account. This section contains a wealth of knowledge about your fans. You will receive all the information you require about your audience from it. Their location, age, gender, and the times of day they are most active on Instagram are all listed. For a deeper examination of your audience, you can also look at customer reviews.

Access to the Instagram creator studio dashboard is available when you use a creator account. With the help of this dashboard, you can gain insightful knowledge about your audience, including precise details about their online habits. Access to growth insights and discovery data is also available.

2. Carry Out A/b Testing

Don’t just post on Instagram at the most optimal time. Try experimenting with different time schedules as well. There is nothing like “set it and forget it” on Instagram, as the algorithm is constantly changing.

Pick at least five different posting times for the week to start. Let’s assume your insights section shows that your audience is active between 6 pm-10 pm. Then, set your posts to go live at 6, 7, 8, 9, and 10 p.m.

The posting times should be changed the following week. Post at 7 p.m. on Monday in week 2 if you posted on Monday at 6 p.m. in week 1. Keep a spreadsheet with all of this information.

It might take a few weeks to complete this task. However, you can use this information to determine your own ideal Instagram posting window and boost interaction.

3. Measure Your Progress

As mentioned above, create a spreadsheet before beginning your A/B testing. The spreadsheet includes details about the postings, including the date and time, the number of likes, and the number of comments. After a month of doing this, you will have your own Instagram data. You can use this data to choose the best time to post thereafter.

Once more, you can do this automatically by using RecurPost’s Instagram post scheduler.

4. Optimize Your Content

You won’t get all the results you want by posting at the ideal time. The material you present to your audience needs improvement. Post high-quality and high-definition photos and videos which will make people stop and check out your content.

Write indulging captions and ask people to leave their reviews and opinions in the comments. To reach the largest audience, use the appropriate hashtags associated with your niche. Therefore, combining the best content with the best posting time will do wonders for your Instagram profile.

5. Schedule Your Content

Prepare your entire month’s content well in advance and schedule them using a Social Media Scheduler, such as RecurPost will analyze your Instagram profile’s engagement level and recommend the best time to post based on your scheduling needs.

By doing this, you can guarantee that the appropriate content is posted on your Instagram feed at the appropriate time. Even the customized insights offered by RecurPost can be put to use. You will have additional information in addition to the previously given data. RecurPost will determine your specific best time to post on Instagram if you have a special circumstance.

6. Save Your Important Posts For Weekdays

Weekdays are when B2B businesses and other brands experience the highest engagement. You ought to establish a habit of using that time on Instagram to post your best content. Experiment on weekends using content that does not affect much to your brand much even if fewer people see it. Make a spreadsheet and begin recording every single detail about the engagement you have received. It will make it clear if you enjoy weekends or not.

The best times to post on Instagram are typical during lunch (11 am–1 pm) and in the evening (7 pm–9 pm). However, how do you manage posting during working hours? Schedule your Instagram posts whenever you have free time, rather than posting from your desk. You won’t need to be concerned about posting them immediately this way!

Read More: How Long Can An IG Reel Be?

How To Schedule For Your Best Time To Post On Instagram?

You essentially know everything there is to know about when to post something on Instagram now. You know how to get the greatest levels of engagement. The next step is to schedule every piece of content in accordance with the information gathered.

There are many benefits to using a social media scheduler, but the best one is the ability to regularly publish content at strategic times. Using RecurPost, doing that is as easy as pie.

All you have to do is choose the posting times and upload all your content to the content libraries. Amazingly user-friendly, it has a drag-and-drop editor. In order to continue directing traffic from your top-performing content, you can also set up recurring schedules.

Additionally, it will display customized reports of the times that your content is performing best (and worst).

You can leave a post on RecurPost if you are unsure of when to schedule it. An option to “Auto-schedule for best time” is available. When scheduling a post, simply check the best time box. Depending on how your audience has interacted with your account in the past, RecurPost will upload it automatically.

Plan ahead, schedule, and post your content on Instagram at the ideal time. You’ll be able to increase engagement, pick up followers and leads, as well as develop your brand’s identity.


Timing is crucial for a successful Instagram post. In terms of user engagement, posting at any given time could be extremely effective or completely ineffective.

Consider all of these suggestions, and make the most of your understanding of the worst and best times to post on Instagram.

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