How Long Can An IG Reel Be? Answered 2022

Reels are still a very popular feature on Instagram, but knowing how long can an Instagram Reels be can be helpful when creating content.

You might believe that you have to limit those videos to just 15 seconds if you’re new to Instagram Reels or haven’t created one since they were first introduced. Your Instagram Reels will be able to last up to 90 seconds in 2022. Initially, they could only last for up to 15 seconds, but that limit was then extended to 30 seconds, then 60, and now 90.

Although the Instagram feature has gained enormous popularity, it can be helpful to know how long your videos can be if you want to record, edit, and upload your own Reels. Detailed information is provided below.

How Long Can Instagram Reels Be?

Your Instagram Reels will be able to last up to 90 seconds starting in 2022. They could initially only last for up to 15 seconds, but that time limit was later increased to 30 seconds, then 60 seconds, and finally 90 seconds.

90 seconds gives users a lot more room to work with when it comes to creating video content for Reels can be uploaded on Instagram about anything, including food and memes.

Even though users now have a little more time to work with than they did with the original limit, the 90-second limit is still not quite as long as the 10 minute limit that TikTok currently allows.

This means that if you want to post the same content on both platforms, you will either need to keep one video under 90 seconds so you can upload it to both platforms, or you will need to cut a longer TikTok video so you can also upload it to Instagram.

You May Also Like: Best And Worst Time To Post On Instagram

Why Does Instagram Reel Length Matter?

How many people interact with your Instagram Reels depends on their length. The algorithm works in your favor when you determine the ideal length for your Reels. New users will therefore find your Reels, which is great!

Instagram Reels

The Instagram Reels algorithm favors Reels that:

  • high engagement (in terms of likes, shares, comments, saves, and watch time).
  • Utilize original audio that you produce, that you find on Reels, or that is in the Instagram music collection.
  • are vertical full-screen videos. Observe the 9:16 aspect ratio at all times!
  • Utilize artistic tools like text, filters, and camera effects.

To ensure that Instagram counts the multiple views, you should encourage people to revisit your Reels. As well as liking, sharing, saving, and commenting on your Reels, you want people to interact with them. To keep viewers interested and from switching to another show, reels must be the ideal length.

Reels that are too long run the risk of losing your audience. This signals to the algorithm that your content lacks sufficient interest. Shorter Reels that viewers return to let the algorithm know that your content is worthwhile and may lead to it being displayed to new users.

But shorter isn’t always better. It may be challenging to offer your audience any value if your product demo reel is only seven seconds long. People won’t watch it again and will instead move on to another reel. This will be interpreted by the algorithm as a sign that your content isn’t interesting.

So what is the ideal length for reels? You guessed it — it depends.

Finding the ideal Reel length for your content and audience is key. You’ll have a better chance of showing up in fresh Instagram feeds and raising your engagement if you succeed there.

How to Set Up the Length of Your Reels?

Your Reels’ length can be easily adjusted. You can change the time limit from the default of 60 seconds to either 15 or 30 seconds, depending on your preferences. Your Instagram Reels can have a maximum duration of up to 90 seconds in some circumstances.

Here’s how to set up the length of your Reels:

  • 1. Open Instagram and tap the Reels icon at the bottom of the screen.
  • 2. The Instagram camera can be accessed by clicking the camera icon at the top of the screen.
  • 3. On the left of the screen, tap the icon with 30 inside
  • 4. You can then choose between 15, 30, and 60 seconds.
  • 5. You can begin recording and editing your Reel as soon as you’ve chosen your time limit.

Read More: How To Change Instagram Password On iPhone?

Why Can’t I Get 60-Second Reels on Instagram?

There could be a number of causes for your inability to make Instagram Reels that last a full minute. Verify that your Instagram app has the most recent update as the first step.

If it is, here are some other methods you can try:

  • You should first log out and then back into your Instagram account.
  • Your Instagram app should be deleted and installed again.
  • your iPhone or Android device’s app cache must be cleared.
  • Instagram should be notified of the problem.
  • Register for the Android testing program for Instagram Beta.


How Long Can Instagram Videos Be?

The maximum file size for videos that are 10 minutes or less is 650MB.

How Long is An Instagram Story?

There is a 15-second limit per individual If you upload a video to Instagram that is longer than 15 seconds, Instagram will split it into multiple 15-second segments that play one after the other.

Can An IG Reel Be 3 Minutes?

Instagram’s response to TikTok is called Reels. They’re short, vertical clips, usually set to music that can be anywhere from 15-60 seconds long.